5 Reasons to Attend EuroIA in 2020

Oksana Ivanova
3 min readFeb 23, 2020

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If you are a UX practitioner, you have all possible types of design and UX-related events happening here and there.

And you would love to catch up with everything new, but we are humans, and we cannot be everywhere at the same time. At least for now.

This is why you have to choose wisely and pick a bunch of events to attend each year.

No matter whether you are still on the fence about adding another conference to your list this year, or already made up your mind about it, it’s worth to point out some moments why one would attend the EuroIA conference.

1. There are things you care about.

Even though it has this strange and not clear thing as Information Architecture (what is it, again?) in the title, it’s a great place for designers and UXers. I can personally vouch for workshops.

Wither you care about strategy, content, interactions, design, business, and even ethics and politics in design, there’s always something new to learn.

2. The community: people are friendly and open-minded.

I heard a popular belief that Information Architects and similar positions tend to be taken by introverts who struggle with networking.

In my experience, the information architecture community has been one of the friendliest possible.

3. A chance to find some newly emerging trends.

Are you interested in immersive technology, multimodal interfaces, policy design, and other fancy and new things?

EuroIA is also the place for you.

Although there are lots of current trends, you will find people who (just like you) are passionate about the future and things that one day become reality.

4. Be able to travel and explore a new venue.

EuroIA travels across Europe. This time it will take place in Berlin, Germany.

Even if you have been to Germany a couple of times, you’ve never visited it to attend EuroIA, right? ;)

Last time the conference was in Riga, Latvia (where I was able to tell a story about making an impact as a junior UXer). Usually, the organizers have some cool non-conference-related events that you might like to join.

It’s a great chance to go wild with your touristy instincts, too.

5. Have fun.

I know it’s probably too cheesy but attending a conference is always fun because it’s a new experience.

No matter whether you choose to attend EuroIA or not, make sure that you have fun and enjoy yourself while learning and advancing your career.

If you want to get a free ticket to the event, there’s still some time to submit your workshop idea until March 1, 2020.

If you do not have a workshop idea (and it’s perfectly fine, actually), you can suggest a talk or an idea for talk up until March 22, 2020.

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Oksana Ivanova
Oksana Ivanova

Written by Oksana Ivanova

Head of Customer Experience at iGMS, UX specialist with a background in Information Science, product marketing fan.

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