Gamification and User Engagement

A month ago I wrote and article for UX News Magazine, and completely forgot about publishing it!

If you are keen on gamification, UX, and are dying to implement some gamification techniques to your project, application or website, make sure you have read my article.

Imagine this: you are playing an amazing game with a well thought-out plot and perfect characters. You’ve tried so hard to get the best shiny sword that skyrocketed your stats to beyond the imaginable limits. You are on a quest. On your way to the epic win in a battle with the worst enemy in the game. And suddenly you get a reward. Just a badge. The badge says: “It’s nice to have you here. You get the badge of a player”.

It’s rather confusing, right?

But you continue the mission and notice a bar. This bar is half-full. What’s this bar about? You’ve never seen this before.

And then you get a huge text right in the middle of the screen saying that 1000 other players have already earned an amazing reward, and you are just steps away from it. It’s here, just fill this bar that appeared earlier with energy and get the reward.

Would you be confused? I would guess so.

Read the full article on UX News Magazine